1. Creative brilliance. Marketers need to come up with brilliant concepts that not only catch their best targets’ attention but also sell them on the product. Ogilvy was a proponent of the “big idea” ...
(Reuters) -Advertising group WPP Plc named insider Devika Bulchandani as its chief operating officer on Friday, days after announcing the year-end retirement of Andrew Scott. Laurent Ezekiel will ...
The Dispatch on MSN
What would Don Draper say about digital advertising?
Is it effective, or self-defeating?
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