Regardless of whether your business is a small mom-and-pop or a large corporation, marketing and promotion are essential to increasing the bottom line. Many business owners have a plethora of creative ...

Marketing involves the process of attracting and retaining customers, sharing news about new products and keeping customers aware of the company. Within each company, the marketing department serves ...

Can ecommerce marketing campaigns really fail by something as mundane as failing to set the right objectives? Yes, they can, and sadly enough, they often do. Professional athletes cannot achieve a ...

If I asked a group of marketers about their top marketing objectives, I bet some of the most common answers would include building awareness, attracting customers, retaining customers, and finding ...

NEW YORK, NY - DECEMBER 02: Kelsey Merritt, Josephine Skriver, Romee Strijd, Jasmine Tookes, and Lais Ribeiro attend the 2018 Victoria's Secret Fashion Show Viewing Party at Spring Studios on December ...

Setting marketing objectives is a crucial step in any successful marketing strategy. These objectives serve as a roadmap for your marketing efforts, providing direction and focus for your team.

Ascend2’s latest research on social media marketing found the top objective to be increasing engagement and video as the primary type of social media content. Half of surveyed marketers reported an ...

Nearly two-thirds (65%) of B2B companies say they plan to increase their marketing technology budget in the near future, according to a recent report from Informatica, Dun & Bradstreet, and Ascend2.

LinkedIn has introduced a new pricing model that aligns with three new campaign objectives the company introduced publicly this week. Brand awareness, website conversion and job applicants are the new ...

Marketing to rare disease patient communities and advocacy groups should be focused on delivering meaningful support, not on selling. These groups have many unique needs. In order to form an emotional ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Almost 90% of marketing leaders are more focused on business objectives ...