Can we leverage behavioral nudge in designing loyalty campaigns in banks? As a known fact, retaining existing customers cost almost a fifth of acquiring new ones. Quite evidently, banks are always ...

Can simple but effective “nudge” theory based behavioral targeting drive higher acquisition for banks? Banks regularly struggle to achieve higher marketing efficiency in a complex and volatile ...

In the approximately eight years since the book Nudge, by Richard Thaler and Cass Sunstein, came out, nudges have become a widely used consumer influence strategy. Nudge marketing refers to ...

In El Paso, Texas, 32 percent of adults are obese and 12 percent have diabetes. These numbers make it the perfect place to test out new strategies to nudge people to buy ...

Are you a print subscriber? Activate your account. By Garett Sloane - 2 hours 39 min ago By Ad Age Staff - 3 hours 5 min ago By Erika Wheless - 4 hours 9 min ago By Tim Nudd - 4 hours 25 min ago 6 ...

Applying the thinking that has shaped its obesity policy to the COVID-19 crisis has landed the UK Government in difficulty. During the pandemic, discussion of further anti-obesity measures targeted at ...