Tennessee knows its worth and wanted an athletics apparel supplier that recognized the value of its brand. UT and athletics director Danny White found it with Adidas, reuniting with its former partner ...

When the FIFA World Cup kicks off in North America in June, the trophy won’t be the only prize up for grabs. Nike Inc. and ...

Nike still has an overwhelming number of athletes, programs, plus the licensing rights to NFL uniforms. But after decades of attempts, adidas has made a well-coordinated blitz into American football ...

Fashion plays a larger role in tennis than in any other sport. That is especially true for Wimbledon. Thanks to the strict all-white dress code at the All England Lawn Tennis and Croquet Club, brands ...

In the fiercely competitive world of athletic apparel, two titans dominate the playing field — NIKE, Inc. NKE and adidas AG ADDYY. Both brands command immense global recognition, yet their strategies, ...