Kevin Durant launches Nike-backed NIL program at major college program

Kevin Durant is one of the NBA’s true veterans. In his 19th season with the Houston Rockets, he still influences the game on ...

Inside the NIL hack funneling Nike, Adidas money to NCAA blue bloods' athletes

The NCAA's prestige programs have found creative ways to funnel more NIL money to their athletes. Apparel companies are among their biggest partners.

US Sports Camps Brings Elite Division I Tennis Coaching to Youth Athletes at the University of Oklahoma

Nike Tennis Camp Returns with Top Collegiate Coaches and World-Class Instruction Summer sports are meant to be fun.
Athlon Sports

Caitlin Clark’s Nike Signature Era Has Officially Begun

View post: Walmart’s $30 Gym Shoes Just Dropped to $15 — 'As Good as the Big Brands' Nike names Caitlin Clark its newest signature athlete, marking a major brand commitment. Clark's new logo ...