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Netflix Ad Tier Hits 190 Million Monthly Active Viewers

· 2d · on MSN

Netflix, Seeking to Bolster Ad Reach, Changes Metric to Monthly Active Viewers, Versus Users

Netflix wants to throw another type of yardstick into the ever-evolving pile of audience-measurement tools. The streaming giant intends to institute a new measure for advertisers that tabulates how many of the 190 million monthly active viewers on its ad-supported tier see a specific commercial,

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· 2d · on MSN

Netflix Claims 190 Million Ad-Tier Viewers Worldwide Under New Metric

Marketing Week · 2d

Netflix hits 190 million monthly ad viewers according to new metric

2don MSN

Netflix’s ad ambitions grow as low-cost plan surges

Netflix unveiled it has more than 190 million monthly active viewers watching commercials as it aims to expand its reach into ...

2d

Netflix's ads chief describes the area of the business she's most excited about and why

Netflix's ads head said the platform has made "great progress" in addressing concerns it has faced about its business.

/Film on MSN

The Witcher Season 4 Hits Viewership Low For Netflix After Henry Cavill's Exit

Netflix may have overestimated people's interest in The Witcher beyond watching Henry Cavill be hot and swing a sword, ...

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