Here’s a look at what makes a great brand name, including some successful examples and at least one fail. Words matter. Especially when customers are considering whether to buy your product. There are ...

The following excerpt is from the staff of Entrepreneur Media’s book Start Your Own Business. Buy it now from Amazon | Barnes & Noble | iTunes What’s in a name? A lot, when it comes to small-business ...

Not just any baby name will do these days. The "word name" trend of parents forgoing trusty names of old like Lauren and Michael for more unique words like "afternoon" and "arrow," may be getting out ...

Several theories posit that creative people are able to generate more divergent ideas. If this is correct, simply naming unrelated words and then measuring the semantic distance between them could ...

Try to describe that awesome Bordeaux you had with dinner last night, and unless your name is Robert Parker, you're probably going to come up short. That's because smells (which contribute heavily to ...

Lieba Golden-Koulendros got into the naming business by accident. “I met up with an old friend who happened to be working at a branding firm where they had just developed the name Viagra,” said Golden ...