For brick-and-mortar retailers, smart phones have taken on an entirely new role in customers’ shopping experiences. A technology known as "mobile location analytics" ("MLA") or sometimes, "indoor ...

DUBLIN--(BUSINESS WIRE)--The "Mobile Location Analytics Market - Forecasts from 2018 to 2023" report has been added to ResearchAndMarkets.com's offering. The global mobile location analytics market ...

Since our first update on Mobile Location Analytics (MLA) for retailers, the International Working Group on Data Protection in Telecommunications ("the Group") has released a working paper raising ...

Location-based analytics provider Placed, which operates an opt-in mobile surveying panel that now reaches over 175,000 people, is announcing $10 million in Series B funding in a round led by Two ...

Unlikely insights into consumer behavior can help move the needle, and location data is a rich source of unlikely insights. On Tuesday, UK-based location data company Blis released an analytics tool ...

Retailers excited about using Mobile Location Analytics (MLA) to transform their businesses may want to rethink their strategies. Their excitement is understandable: MLA promised to bring to their ...

Apple's upcoming operating system could prevent analytics companies from tracking iPhone and iPad users in brick-and-mortar stores, according to a privacy presentation given at the Worldwide ...

GeekWire chronicles the Pacific Northwest startup scene. Sign up for our weekly startup newsletter, and check out the GeekWire funding tracker and VC directory. by Taylor Soper on Jun 12, 2014 at 8:51 ...

Allied Market Research published a report titled, LBS Market - Global Opportunity Analysis and Industry Forecast, 2024-2034, ...

Should shoppers turn off their smartphones when they hit the mall? Or does having them on lead to better sales or shorter lines at the cash register? Retailers are using mobile-based technology to ...

Location-based analytics pioneering startup Placed is seeing good progress with its opt-in location surveying program, which it helped to boost with the introduction of an affiliate program back in ...

Marketers have forever been looking for better ways to target shoppers. All sorts of location technologies ranging from GPS and Wi-Fi to beacons and specific mobile apps have been tapped over the ...