A recent mobile banner ad from Target enabled viewers to move through a selection of different products and tap a button to make a purchase in an attempt to bring excitement to a format that faces ...

An Oreo cookie marketing campaign delivered almost twice the user interaction with mobile ad units that focused on swiping, tapping and scrolling compared to standard mobile banner ads, according to a ...

The standard online display banner ad finally can breathe a sigh of relief. It now has another ad unit that is even lower on the totem pole of ad industry respect -- a mobile banner. In addition to ...

Most of us would agree that at its core, the goal of advertising of any form is to generate some form of intent or interest in a particular product or service. Web advertising in particular takes this ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Will Braithwaite, marketing manager at Jun ...

The company is running mobile banner ads through Google’s AdMob. The ad, which redirects consumers to a mobile landing page, helps drive awareness and engagement. “Having a mobile landing page to ...

When it comes to mobile advertising, most marketers just aren't that interested in banners. In fact, Yahoosaid in February it planned to give up on the format altogether, and that it would focus on ...

Hermès boosts spring sporting campaign via interactive microsite French leather goods and scarves maker Hermès is boosting its spring sporting campaign with a new interactive microsite that plays four ...

Opinions expressed by Entrepreneur contributors are their own. Mobile advertising is becoming more popular as people use mobile devices to access websites, shop and make purchases. For business owners ...

Google joined a handful of other companies by announcing that it is delivering mobile banner ads. Companies that use Google’s AdWords to advertise online now have the option of displaying a banner ad ...

KUALA LUMPUR - MobileAds.com, a Malaysia-based technology startup, has joined hands with Smaato, a global mobile RTB (real-time bidding) ad exchange, to launch an interactive mobile advertising ...

Mobile advertising is becoming more popular as people use mobile devices to access websites, shop and make purchases. For business owners, now can be a good time to start experimenting with mobile ...