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Opinions expressed by Entrepreneur contributors are their own. Marketing begins the day you put your mobile app idea into production. But not everyone has a budget for marketing. Contrary to popular ...

Recent stats revealed that the average American is spending 2.8 hours a day using mobile devices. 90% of that time is spent within apps. Does that mean every business needs an app? Not really. Does it ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Robert W. Bly explains how you can develop big-picture marketing plans ...

Mobile isn’t the future. Mobile is now. For leading brands like Starbucks, that’s an important reality. So important, in fact, that it’s compelling the coffee behemoth to rethink its entire business ...

Estimates from eMarketer indicate that the population of mobile social network users will reach 79 million by 2015, which would result in mobile adoption rates that crush other technological adoption ...

Marketing in these challenging times means taking the lessons we learned in a year like no other to develop a new playbook. From time spent in mobile apps to revenues generated by in-app purchases and ...

In the mobile-first era, it seems that every business has its own app to enhance the customer experience. While there may be legitimate value in offering your customers an app, you may face some stiff ...