Mobile growth marketers are going through a few growing pains in the transition from ad networks to programmatic. “There’s a lack of knowledge, a lack of resources, a lack of data and it requires a ...

Editor's Note: This is part of a series of pieces looking at the year to come that Mobile Marketer will publish throughout January. For more on what to expect in the months ahead, check out our ...

Smartphones are ubiquitous these days. People have near-constant access to their phones, using their mobile devices to shop, research purchases, compare prices and more. Small businesses need a mobile ...

Kontagent Kaleidoscope provides insightful editorials and thought-provoking articles on mobile, web, social and big data analytics. I often wonder why Philip Kotler, the father of modern marketing ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Financier Blackstone has agreed to invest in mobile app marketing ...

Mobile isn’t the future. Mobile is now. For leading brands like Starbucks, that’s an important reality. So important, in fact, that it’s compelling the coffee behemoth to rethink its entire business ...

SANTA MONICA, Calif.--(BUSINESS WIRE)--Entravision (NYSE: EVC) announced today that it has completed the acquisition of BCNMonetize, a leading global mobile app marketing solutions company ...

Every marketer wants and needs a mobile application, but what truly makes for a great one? From a top-level perspective, it should be all of these things: a) Purposeful: it should do one thing very ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Independent mobile app and games developers have it really tough. If you don’t belong to a ...

Applovin Corp (NASDAQ:APP) shares edged up nearly 3% in after-hours trading Wednesday, following third-quarter earnings that topped Wall Street forecasts and a bullish revenue outlook for the final ...

Marketing in these challenging times means taking the lessons we learned in a year like no other to develop a new playbook. From time spent in mobile apps to revenues generated by in-app purchases and ...

The following content is brought to you by Mashable partners. If you buy a product featured here, we may earn an affiliate commission or other compensation. The 2021 Ultimate Mobile App Marketing A-Z ...