Mithai, a popular retail chain of PRAN Group, has awarded the winners of its `Sweet Trip` campaign. Eleash Mridha, ...

Leveraging online retail, modern logistics, and shifting consumer interests, new-age startups are rebranding mithai for modern consumers, turning it into a year-long business ...

Cake and mithai lovers in Preston are in for a treat as Cake Box and Ambala celebrate the launch of their newly-opened hybrid ...

Diwali is glitter. Gold, new clothes, crackers, laughter, and billions spent—from homes to high streets. Houses glow, rangolis bloom, sweets fly across neighbours, diyas shimmer in rows. The goddess ...

“Tasting Pasteis de Nata, Goa’s famous golden custard tarts, at a bakery in Dona Paula,” he recalls. That memory became a ...

From hot, syrupy jalebis to melt-in-the-mouth rasgullas and creamy barfis, these seven iconic mithai shops in Delhi-NCR have ...

The festive season is all about indulgence, and what better way to celebrate than with a bite of something sweet and ...

Following its £22 million acquisition of the South Asian sweets manufacturer and retailer in March 2025, Cake Box has set out ...

Cake and mithai lovers in Preston are in for a treat on Saturday 8 November, as Cake Box and Ambala celebrate the launch of ...