US private equity firm GrowthCurve Capital has acquired a majority interest in Mistplay, a Montreal-based play-to-earn and game discovery platform for mobile gamers. No financial terms were disclosed.

MONTREAL--(BUSINESS WIRE)--Mistplay (“Mistplay” or the “Company”), a leading play-to-earn and game discovery platform for mobile games, today announced the completion of a definitive agreement with ...

Mistplay is pioneering loyalty gaming to meet the needs of the mobile gaming industry and drive strong user engagement as an effective advertising platform. Hundreds of game publishers, with ...

Since its conception in 2016, Mistplay has grown to be the leading rewards programme for mobile gamers, pioneering the rewarded play industry for publishers worldwide. Today, (May 21st, 2025), it’s ...

A new report from Mistplay sheds light on some of the behaviors of mobile gamers and their relationship with their games — including how monetization affects them. According to their 2024 Mobile ...

Previously, Heller was chief growth officer of Mistplay He is the former president of Persado and ex-partner at McKinsey & Company Thombre is former CEO of Match Group Americas Montreal-based Mistplay ...

MONTREAL, Oct. 7, 2025 /CNW/ - Mistplay, the pioneer of play-and-earn in the rewarded ad space, today announced the appointment of Sampsa Jaatinen as Chief Data and AI Officer. With more than 20 years ...

MONTREAL--(BUSINESS WIRE)--Mistplay (“Mistplay” or “the Company”), the leading loyalty app and game discovery platform for mobile games, today announced the promotion of Jason Heller to Chief ...