If minions love bananas and kids love minions, will kids love banana flavored minions? General Mills is hoping fans of the "Despicable Me" franchise will help the brand overcome the trend of slumping ...

Breakfast, they say, is the most important meal of the day and considering some of the cereal options out there, it’s often the most fun. Now, General Mills has another fun cereal coming: Minions ...

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The supermarket cereal aisle has become the Minions' dominion. The adorable if inept yellow stars of the animated "Despicable Me" spinoff that will hit theaters on Friday, July 10 are also the stars ...

General Mills announced a new mini breakfast bundle offering items that pair with mini boxes of fan-favorite cereal. Various limited-edition kitchen items will be included in a themed breakfast bundle ...