Physicists in Germany have carried out the most accurate measurement to date of the width of the proton. By examining a previously unexplored energy-level transition in the hydrogen atom, Lothar ...

After years of confusion, a new study confirms the proton is tinier than once thought. That enables a test of the standard model of particle physics.

Researchers at the Department of Energy's Oak Ridge National Laboratory are helping to pave a path for the eventual discovery of dark matter. With new approaches to measurement in the quantum realm, ...

NEW YORK —The Interactive Advertising Bureau has announced Project Eidos, an industry-wide effort to modernize advertising and marketing measurement, at its 2026 Annual Leadership Meeting.

Measurement does not become useful because it moves faster. According to the report, it becomes useful when teams trust what they are seeing and understand its limits. AI may support that outcome, but ...

The tool will aggregate viewing data across apps and channels from more than 30 million activated VIDAA-powered smart TVs, ...

As browser restrictions limit identifiers, PPC measurement relies more on redundancy, modeling, and inference than perfect tracking.