For online advertisers, managing campaign these days can feel like flying blind in a black box. No wonder ad buyers are so ...
New technologies and data practices can help nonprofit organizations move beyond static reports toward more timely, ...
The Desk on MSN
Tubi taps expanded measurement features from Nielsen
Nielsen data shows ad-supported streaming hit 45.6 percent of ad-supported TV in Q4 2025, with Tubi at 6.2 percent share.This ...
Marketers are shifting from patching legacy models to rebuilding measurement around speed, strategy and trust — and AI is at ...
Measurement does not become useful because it moves faster. According to the report, it becomes useful when teams trust what they are seeing and understand its limits. AI may support that outcome, but ...
NEW YORK —The Interactive Advertising Bureau has announced Project Eidos, an industry-wide effort to modernize advertising ...
Retail media has become a quarter of Bayer’s media spend, but Ryan Verklin says inconsistent measurement, bloated complexity ...
Although the terms “measurement” and “currency” are often used interchangeably in TV land, they’re not the same, and the difference matters. Measurement is any set of metrics that determine how an ad ...
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