The instantly recognisable golden arches of the McDonald's logo appear as an optical illusion cast by lasers and lighting on ...
Creative Bloq on MSN
Ingenious optical illusion ads will make you see McDonald's on every dancefloor
The instantly recognisable golden arches of the McDonald's logo appear as an optical illusion cast by lasers and lighting on ...
‘Follow the Arches’ won four international awards, including a Cannes Lions Gold, and has since been adopted in McDonald’s global brand playbook as a case study in visual intelligence. The campaign ...
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