TikTok, Instagram, and YouTube are full of videos about matcha that, more often than not, aren't really about matcha. Performative matcha is the idea that drinking or preparing the tea has become less ...

A scoop of green powdered matcha for a Japanese tea ceremony - janecocoa/Shutterstock Used in Japan for centuries, matcha has enjoyed rising popularity around the world in the past decade. The powder ...

Hi! I'm Dannica, I was a barista for four years, and I love matcha lattes and other matcha-flavored things. Previously, I went to different coffee chains and ranked their pumpkin spice lattes to ...

“Matcha mania” shows no signs of slowing, with global demand pushing “supply chains to the brink,” as Australia’s ABC News reported in July 2025. The powdered drink retains a massive following in ...

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