Retailers use marketing techniques to get you to spend more, like creating a false sense of urgency or creating artificial discounts. Outsmart the gimmicks with these tips.

X also says that brands should maintain authenticity in their messaging, in alignment with their target audience. And in line ...

Marketing is integral to your business's success in attracting new clients and promoting your brand's visibility. Testing out different strategies is a good way to learn what works best for your ...

NEXT reports Small Business Saturday offers a chance for local businesses to connect with customers. Here are 15 marketing tips for success.

Area businesses had an opportunity to learn some best practices for promoting themselves Thursday morning, as part of an ...

The industrial sector thrives on innovation and expansion. For many businesses in this field, conquering the international market isn't just an aspiration; it's a strategic necessity. But navigating ...

Are you looking to increase your brand visibility and reach a wider audience? Run of Site (ROS) Display advertising is a smart and effective strategy to consider. Video is one of the most powerful ...

YouTube is a fantastic platform for businesses to reach out and connect with their target audience. With over 1.7 billion monthly visitors, it offers an incredible opportunity to build brand ...

If obtaining new business and contributing to your firm’s bottom line is part of your job, then you already know that digital marketing is crucial to growth. Online marketing in all its forms is ...

Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and mid-sized B2B tech firms. Selling products and services through channel partners — ...

Affiliate marketing is a tried-and-true business model that works extremely well in the internet era. When implemented correctly, affiliate marketers can make money in their sleep, earning a chunk of ...

Mobile marketing has opened up an entirely new way to target and engage customers. With the right mobile marketing tool, a business can tailor its content to any number of targeted audiences. If a ...