Remember the Mad Men scenes when Don Draper would have a stroke of genius in the middle of a pitch meeting? The client would love it, his colleagues would swoon and the implication was always that ...

Whether you’ve just secured some VC funding or finally achieved product-market fit, you’ll need to build a growth marketing team to really drive your startup’s next phase of growth. While walking to ...

In the end, it isn't about the size of the marketing team—it's about the strength of its structure and the clarity of its ...

The B2B marketing world is so excited about ABM's potential, that we sometimes overlook a basic business maxim: Structure follows strategy. Many marketing organizations lack the organizational ...

As your small business grows, you'll be involved with specialized marketing communications, including public relations, advertising, social media campaigns, promotions and sponsorships. In the ...

"Marketing mix" is a term that describes the varying elements that play a vital role in the planning of the marketing of a product or service. Traditionally known as the "Four P's" — product, price, ...

The new CMO strategy centers on AI marketing teams that balance automation with human oversight to deliver growth, speed and brand trust. CMOs are facing significant pressure to transform their ...

Sales and marketing typically are focused outward, toward the customer. The organization structure of your sales and marketing teams however, play a significant role in the success of your efforts and ...

Opinions expressed by Entrepreneur contributors are their own. Jack of all trades, but master of none is a common phrase used in the marketing industry. The reason behind this common phrase is that ...

So how do you organize a B2B marketing team? Well, you need to build one first. In our most recent US Agencies Benchmarking Report, we discovered that the most significant challenges faced by agencies ...

SAN FRANCISCO (CBS SF / CNN) -- Uber is laying off roughly one-third of its global marketing staff. The newly-public company headquartered in San Francisco confirmed Monday that around 400 of the ...

In every MBA program, starry-eyed students are likely talking about Nordstrom as the lodestar for customer service. There’s no end to the case studies and lore about bronze statues of returned car ...