Charlotte has more than 215 marketing and PR agencies with some presence in the region, employing a total of 11,000, according to a study conducted for Chernoff Newman by the Charlotte Regional ...

Vaping companies are under scrutiny for how their marketing and sweet flavors have appealed to young people – and two new studies published Monday illustrate how both may have influenced vaping habits ...

Influencer marketing is expected to reach a market size of $24 billion by the end of 2024, according to Statista. And it occupies a larger space in the marketing toolbox than ever before, with nearly ...

Program unites academia and industry, providing students with a real-world, skills-based education and direct connections to leaders in healthcare marketing and communications NEW YORK--(BUSINESS WIRE ...

Pharma digital communications have crossed a threshold with physicians, according to one annual study. In Indegene’s annual healthcare provider survey, physicians scored digital communications higher ...

About three-fourths (76%) of large fashion retailer traffic comes from mobile devices, compared to 61% for their smaller counterparts, according to a study by personalization technology firm Nosto ...

One of the most attractive parts of digital marketing is the built-in focus on data. If a tactic tends to have positive data around it, it’s easier to adopt. Likewise, if a tactic hasn’t been proven, ...

In this episode of the Marketing Smarts podcast, we talk with business adviser and author Bob Wiesner about how to create stronger B2B case studies. Bob shares why case studies are important, what we ...

Consumer holiday habits and email behavior showed changes last year that suggest marketers might need to retool their approaches to make a bigger impact during the current season, according to an ...

It’s true, even as Americans complain about their email inboxes, email marketing is still one of the most effective ways to reach your audience. But that study is from 2014, which begs the question, ...

Findings from OPTIC-2 showed omadacycline was noninferior to moxifloxacin based on early clinical response rates. Omadacycline was found to be noninferior to moxifloxacin in the treatment of moderate ...