Demand Gen Report's 2026 survey reveals a massive shift: 72% of marketers now rank segmentation as their top priority.

Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of ...

Few would disagree with the view that since the 1950’s, when the practice of market segmentation began, it has been the cornerstone of any marketing strategy. If you define your market segments ...

A market segment is a group of people with common characteristics. Companies market to different segments with advertising designed specifically to reach each.

In the 2002 film "Minority Report," the lead character, played by Tom Cruise, undergoes an eye transplant. As he runs through a shopping mall in 2054, he is bombarded with advertisements and ...

The traditional marketing approach of targeting fixed consumer segments has dissolved due to evolving regulations, platform strategies, and the fluid nature of identity. In 2026, relevance is driven ...

More emails are being sent today than ever before: The number sent and received is projected to reach 376.4 billion by 2025. For that reason, it's now more complicated for senders to reach their ...

As one year draws to a close and another looms on the horizon, nonprofit organizations find themselves at a pivotal juncture. The transition into a new year provides a golden opportunity to reflect, ...

To start solving your go-to-market strategy, you must answer the following three questions: How do I convey the value of my product or service to my end user or customer? How do I enable my buyer to ...