What does “meaning” mean to you? For almost a year, I’ve been examining the idea of meaningfulness across a variety of contexts: as it relates to data, marketing, business and life overall. Most often ...

We spend our lives trying to make sense of the world around us. We do that by looking for patterns and tropes. This is why we see a man on the moon and Jesus in toast. This is what a narrative is. A ...

The term "marketing strategy," is often used as a catch-all phrase to describe anything from a marketing plan to an advertising campaign. A marketing strategy, however, has its own place and role in ...

Experiential marketing is a way for brands to connect with their customers by creating memorable experiences. Unlike traditional marketing, which often relies on ads, experiential marketing focuses on ...

When was the last time you read a marketing textbook? It might not seem like a high priority, given the daily demands of life, work and a raging global pandemic. It is a worthwhile exercise, though. I ...

A few years ago, I worked with a local Habitat for Humanity chapter, supporting their public relations and marketing. The team was energetic and devoted, despite openly admitting to earning miserably ...

Let's discuss what agent-led systems will mean for marketing teams at the Nov. 4th MarTech Conference. The post What AI and ...

I’d like to introduce my presence at Fast Company with a few thoughts about my blogging focus, Experiential Marketing, a fairly new term with an incredible range of definitions. Rather than attempting ...

Marketing operations are essential to the survival of any business. The marketing department is responsible for making sure that the right consumers know what products the business has available to ...

The Hispanic population has nearly tripled in size since 1990 and has been the largest “minority group” since 2000. It represents more than half of the nation’s growth in both population and consumer ...