West Liberty University’s Gary E. West College of Business has announced the launch of three new concentrations in its Master of Business Administration program: accounting, marketing and project ...

Ph.D. students in the Department of Management and Marketing take core seminars in Theory Construction, Behavioral Theory, Research Methods, and Strategy. Students can specialize their research agenda ...

Mariah is a Berlin-based writer with six years of experience in writing, localizing and SEO-optimizing short- and long-form content across multiple niches, including higher education, digital ...

Doug Wintemute is a staff writer for Forbes Advisor. After completing his master’s in English at York University, he began his writing career in the higher education space. Over the past decade, Doug ...

Marketing is one of the most popular majors at the Farmer School. Our curriculum includes courses in branding, promotion, supply chain management, consumer behavior, marketing research, sales ...

Prof. Sawhney is a globally recognized scholar, teacher, consultant and speaker in business innovation, modern marketing, and Artificial Intelligence applications in business. Prof. Sawhney holds a Ph ...

Dr. Labroo is a leading Consumer Psychologist and Professor of Marketing, specializing in leveraging psychological insights into emotions and motivation that drive consumer behavior. She uses her ...

Dr. Scott Cowley is an associate professor of marketing at Western Michigan University's Haworth College of Business and director of the college's digital marketing program. Cowley is an award-winning ...

Dr. Marcel M. Zondag is an associate professor of marketing and the director of both the Supply Chain Management program and the Food Industry Research and Education Center at Western Michigan ...