Over the last 20 years I’ve witnessed the massive impact technology has had on the marketing space, enabling it to evolve beyond a skill based largely on intuition and gut instinct (“It’ll work ...

Imagine this. Someone writes a detailed brief for a new campaign. It's handed to a copywriter who writes the copy. That copy then goes through multiple reviews and changes by a minimum of two other ...

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AI-powered copywriting technology may not be widely embraced, but it’s here. One of the firms pioneering the process is London-based Phrasee, launched in 2015. I recently asked Phrasee CEO Parry Malm ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Leigh Dow Artificial ...

How often do you stop and consider the content you are producing for your business? Whether you are writing a blog post, newsletter, proposal, advertising or marketing copy, you can often get so busy ...

Anyword, an AI-powered platform for fine-tuning marketing copy, today announced that it raised $21 million in a financing round led by Innovation Endeavors with participation from Lead Capital and ...

Anger—rational or not—is such an incredibly strong human emotion. And that’s what makes it a powerful marketing copy driver, regardless of channel. Of course, like dynamite, a campaign created to ...

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Opinions expressed by Entrepreneur contributors are their own. There are just 3 simple principles to writing good copy.”Copy” in this instance means anything written by you or your company which is ...

Regie.ai, a startup using OpenAI’s GPT-3 text-generating system to create sales and marketing content for brands, today announced that it raised $10 million in Series A funding led by Scale Venture ...

Which number in headlines for list-based articles/blog posts is correlated to the most social shares? To find out, Venngage examined the performance of 121,333 "listicle" articles/posts from brands ...