Marketing doesn't have to drain your budget. With creativity and consistency, you can build momentum and attract customers ...

Each month, Business Today asks local experts to weigh in on a marketing or advertising issue facing small businesses. You can submit your own questions to editor Callie Clark Miller at ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

If you’re not marketing your business on mobile devices, you may be losing money. Learn 10 mobile device marketing strategies ...

You’re probably already familiar with the term "influencer marketing," but you may not have tried it out in your own business. If you haven’t, you’re probably wondering, "Do people even pay attention ...

Entrepreneurs can access on-demand webinars, downloadable templates and personalized mentoring from expert business mentors. WASHINGTON, May 29, 2025 /PRNewswire/ -- Marketing is one of the most ...

Instead of heavy discounts that cut into margins, reward loyal shoppers with small perks - early access to new items, bundled gifts or a thank-you coupon for a future visit. These gestures feel ...

Customizing your small business offerings and online presence for local relevance is essential for growth, influencing how customers find and choose you. Localized marketing not only fosters community ...

In today’s online world, getting your small business noticed isn’t just about having a website—it’s about strategically positioning yourself where potential customers are looking. Content marketing ...

Small business owners everywhere, take note: Navigating the digital world requires more than just posting content and waiting for magic to happen. Here are the top eight blunders that could be ...

Many small business owners tell me they’re intimidated to start or keep blogging, because there are so many other qualified experts blogging about the same topics. Yet no other expert has the exact ...