On social media, our furry and friendly pets appear to be more persuasive influencers. In a small study recently published in The Journal of Advertising Research, so-called “petfluencers” appear to ...

Pink-haired Aitana Lopez is followed by more than 200,000 people on social media. She posts selfies from concerts and her bedroom, while tagging brands such as hair care line Olaplex and lingerie ...

Move aside, Kylie Jenner — there’s a new type of influencer in town, and they’re 100% artificial. AI influencers, a.k.a virtual influencers, have been steadily amassing huge followings over the past ...