The department store is preparing for its 100th Thanksgiving Day parade and 50th Fourth of July fireworks display this year.

If you and your family have the holiday tradition of watching the Macy’s Thanksgiving Day Parade, you might notice some major changes this year. Macy’s announced its annual parade featuring giant ...

Get ready to kick off the holiday season with a bang. The Oscar, Emmy and Grammy Award winner Cher will perform at this year's Macy's Thanksgiving Day Parade. She will spice things up with a brand-new ...

Macy's has made a name for itself in terms of high-profile celebrations. Will that drive cross-over appeal at retail?

Q: The annual Macy's Thanksgiving Day Parade is right around the corner. What happens behind the scenes with the balloons? A: It takes a team of dedicated engineers and artisans, not to mention ...

NEW YORK (AP) — The debut of a giant “Bluey” balloon, Lea Michele and the Broadway cast of “Funny Girl” and the legendary Dionne Warwick are some of the highlights slated for this year’s Macy’s ...

With “Celebrations Start at Macy’s,” the company hopes to turn a year-long party platform into a way to boost both sales and cultural relevance, using storytelling, in-store experiences and brand-led ...