If you’re not careful, bass fishing can put you in a financial bind. Seriously. The industry pushes the need for a specialized rod for every lure, and American consumerism is at its highest level. All ...

FULTONDALE, Alabama - Gary Loomis, well-known among freshwater angling circles as a designer of rods and blanks in the industry, will visit Fultondale Friday for a meet-and-greet event at Grabow ...

WOODLAND — Gary Loomis has never been far from fishing, whether for fun or profit. Loomis has reeled in his share of fish from Southwest Washington rivers and around the world. He’s also been involved ...

There's one thing crankbait rods for bass all have in common—a parabolic bend. That flex, which is described as a slow or moderate action, stretches from tip to handle. It creates long casts, controls ...

Just think of it as the legal battle of Loomis the company versus Loomis the man. G. Loomis Inc., the Woodland-based maker of fishing rods, is suing Gary Loomis, who launched the company in 1982 and ...

I'm completely aware that this fly rod review will be a little out of the box. I'm also aware that the G.Loomis Asquith has turned out to be the best fly rod I've ever fished. I have my reasons for ...

Back in 1982, I started hearing rumblings about a new type of fishing rod that some anglers were hailing as the best ever invented. Most graphite rods, relatively new at the time, were plagued with ...