Sharon Lighton, the owner of Anana Gifts, sells kits for children to make rubber band bracelets, which are a very popular trend right now. She has bought 14.7 million rubber bands to sell at her store ...

Everybody's talking about loom bands, the most popular playground craze of all time (yes, even bigger than conkers – get with the programme!). Kids try to out-do each other with their finger-woven ...

The simplest way to determine if someone has a student attending primary school in their life is to mention two words: loom bands. If the person nods sympathetically, smiles broadly, displays a ...

They come in waves: collectible doohickeys that fixate schoolchildren, vex teachers and keep corner shops in business. From figurines to trading cards, a play craze operates in rough biannual cycles, ...

Rainbow loom bands – small elastic bands that can be woven into anything from friendship bracelets to animals and keyrings - are the latest kids’ craze But the most ambitious creation so far is a full ...