Location-based marketing enables organizations to reach consumers on a particular, individual level through online or offline messages according to their location. By leveraging location data, ...

Location firm Factual announced a partnership with The Trade Desk, a demand-side platform (DSP), on Tuesday. The partnership allows The Trade Desk to integrate Factual’s datasets into its platform and ...

Real-time, location-based marketing provider xAd recently released the results of a survey it conducted to understand the global state of location-based mobile advertising, which found that nearly 80 ...

1. How can we A/B Test? Ad rotation within a location is key to determining which creative will drive the best results. By creating several versions of your ad units, you can test which unit(s) ...

“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by David Shim, CEO at Placed.

Dr. Bin Tang, Founder & CEO of Noah Digital, is an internationally recognized AI & digital marketing leader & author of “Local to Global.” Having been around for some time now, I'm fully aware that ...

As Facebook's VP of global marketing solutions, Carolyn Everson, explained to Bloomberg: "Phones can be location-specific so you can start to imagine what the product evolution might look like over ...

DUBLIN--(BUSINESS WIRE)--The "Global Location Based Advertising Market By Type (Push and Pull), By Application (Public Spaces, Retail Outlets and Airports & Others), By Content Type (Multimedia and ...

Acuity Brands, Inc. (NYSE: AYI) today announced that Verve, the global leader in location-powered mobile marketing, has joined the Atrius IoT Partner ecosystem. Verve will leverage Atrius Platform ...

New York, Aug. 24, 2020 (GLOBE NEWSWIRE) -- Reportlinker.com announces the release of the report "Global Location Based Advertising Market By Type, By Application, By Content Type, By Region, Industry ...

The service will give marketers a platform to target consumers in specified pre-set locations and the opportunity to generate immediate sales by pushing promotional SMS messages to the telco’s ...

What's something most U.S. adults own? A mobile device. According to the Pew Research Center, 97% of Americans own a cellphone, with 90% owning a smartphone. Smartphone ownership has more than doubled ...