LinkedIn today introduced CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners ...

LinkedIn today announced the creation of Business Manager. The new Business Manager is a centralized platform designed to make it easier for large companies and agencies to manage people, ad accounts ...

LinkedIn isn’t just a convent of buttoned-up office avatars and thinkfluencers. For years, LinkedIn has been an online advertising platform for B2B marketing, hiring campaigns, audience extensions and ...

The new update is expected to enable marketers to search for and sponsor organic posts mentioning their brand or event from ...

Weeks after Meta launched a suite of generative AI-based tools to help advertisers create different campaigns, LinkedIn has introduced its own tool to suggest different copies of an ad. The company ...

Digital marketers always have an eye on metrics—to improve campaign performance and ensure success. And if you're like most B2B marketers, you're taking an especially close look at your LinkedIn Ads ...

Professional networking platform, LinkedIn has made changes to its privacy rules for all users. The Microsoft-owned platform will expand the use of user data from November 3, 2025. The changes include ...

Microsoft-owned professional social network, LinkedIn, is the latest to get a formal request for information (RFI) from the EU. The Commission, which oversees larger platforms’ compliance with a ...