If brands want to reach the shoppers of the future, they’ll need to meet them where they already are: playing video games. Analysts at investment bank UBS recently found that while older generations ...

Companies crave loyalty from ultra savvy digital native Gen Alpha, but earning it takes a uniquely engaging approach The trick just may lie in harnessing the interactivity of video games in ways not ...

Jenefer Brown, Lionsgate’s EVP and head of Global Products and Experiences, shared insights Tuesday on how the studio courts and markets to Gen Z audiences: “You find them on gaming platforms,” she ...

Gen Alpha teens, dubbed by consumer insights platform Attest as the ‘Autonomous Generation’ for their independence, creativity and digital fluency, are spending more time gaming than they are watching ...