Delaware's proximity to Pennsylvania — the "Potato Chip Capital of the World" — means the First State knows what a good potato chip tastes like. But those tastebuds will have to soon get used to a new ...
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Lay's Rebrands After Shoppers Didn't Realize Chips Were Made From Real Potatoes, Insiders Say
The biggest snack brand in the world just made a shocking discovery about its own customers. After nearly a century of ...
Your favorite potato chip may look a little different the next time you reach for it at the grocery store. Lay's announced on Oct. 9 it has redesigned its chip bags and its recipes in what the PepsiCo ...
A popular potato chip company is undergoing a major makeover, due to a concerningly large swath of clueless customers, apparently. On Oct. 9, Lay’s announced its rebrand — the largest in its nearly ...
PepsiCo’s Lay’s has become the latest in a series of household names that are redesigning their brand with a more modern edge. PepsiCo announced the “largest brand redesign in Lay’s nearly 100-year ...
Another addition to the trend Frito-Lay is calling “better-for-you offerings,” Lay’s will start making their Lay’s Baked line with olive oil instead of corn oil, which will result in potato chips with ...
A popular potato chip company is undergoing a major makeover, due to a concerningly large swath of clueless customers, apparently. On Oct. 9, Lay’s announced its rebrand — the largest in its nearly ...
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