One Scotch whiskey distillery is advertising its product by telling everyone how awful it tastes. In a campaign that seems to break all the rules of advertising, Laphroaig is slapping terrible ...

Laphroaig unveils Elements 3.0, a bold Islay single malt born from a kiln fire that offers rich notes of chocolate, caramel, and smoke. Whisky making is usually described in the language of heritage, ...

If you purchase an independently reviewed product or service through a link on our website, Robb Report may receive an affiliate commission. When it comes to heavily peated, super smoky single malt ...

Laphroaig has announced its global partnership with American actor Willem Dafoe. The collaboration marks the latest installment in the brand’s ‘Unphorgettable’ campaign, which launched in 2024. The ...

ISLAY, Scotland, Sept. 23, 2025 /PRNewswire/ -- For over 200 years, Laphroaig has been unapologetically doing things differently. Today, continuing this uncompromising spirit, the distinctive Islay ...

A WHISKY advert accused of linking drink with sex has been cleared by watchdogs. The Laphroaig telly commercial was probed after showing people trying the single malt with the slogan: “You always ...

Willem Dafoe is teaming up with Laphroaig to create a new Scotch whisky, expected to be released next year. The actor worked closely with senior blender Sarah Dowling, participating in blind tastings ...

Whisky making is usually described in the language of heritage, patience, and tradition. But sometimes, an accident can be what creates something special. Laphroaig has unveiled Elements 3.0, the ...

The collaboration will debut as a limited-edition release developed with Laphroaig’s senior blender. Willem Dafoe is teaming up with Laphroaig to create a new Scotch whisky, expected to be released ...