Google Search Console (GSC) is powerful and provides a boatload of data directly from Google. One of my favorite reports in GSC is the Search Analytics report, which enables you to drill into queries ...

Landing pages play a critical role in PPC campaign success, and unlocking the full profit potential on a landing page is equal parts art and science. What works in ecommerce won’t necessarily carry ...

Quality landing pages result in more conversions. Whether it is newsletter subscriptions, sign-ups, downloads, lead generation, or something else, when you use landing pages, you experience higher ...

There’s a new report in town, and it’ll help you evaluate and optimize the effectiveness of your landing pages Google Analytics 4 (GA4). The new report will compare the following metrics: Why we care.