Johnnie Walker Blue Label has long existed in the rare air of spirits that are more than drinks—they’re cultural artifacts. This autumn, the world’s best-known Scotch whisky enters a new conversation, ...

As the world’s biggest scotch brand Johnnie Walker leans heavily on inventive advertising, collaborations, and as their latest limited release Blue Label Ice Chalet shows, new blends to drive sales.

The exclusive new whisky was aged in a variety of casks that impart a warm, spicy flavor that will enhance any ski outing. Après-ski deserves its own whisky, and Johnnie Walker may have just made it: ...

True icons need no introduction. But they often have a few tricks up their sleeves. The legacy of Johnnie Walker Blue Label Blended Scotch Whisky in the world of whisky is unmatched. Beyond its ...

There have been other versions of Blue Label, like the Elusive Umami expression that came out last year. The difference between them really comes down to which whiskies are used in the blend, a ...

It just unveiled a limited-edition Rahul Mishra design for the Indian festive season. Mishra is celebrated not only for his mastery of embroidery and color but also for his philosophy of “mindful ...