The tradition and pageantry are part of what makes the sport of college football so special and held so near and dear to so many people. It invokes emotion, personal ties, and gives fans everywhere ...

BOONE, Iowa (KTIV) - Two organizations are partnering up two weeks ahead of the Iowa vs. Iowa State football game. Fareway Stores Inc. will be partnering with the Iowa Wave Shirt to kick off the ...

For the second consecutive year, Iowa football's "Hawkeye Wave" was named the best college sports tradition by the USA TODAY'S 10BEST Readers' Choice Awards. With Week 1 of the 2025-26 college ...

USA Today announced this week that Iowa football's "Hawkeye Wave" was picked as the 2024 Readers’ Choice Award for Best College Sports Tradition. The Wave is when players and fans after the first ...

When Iowa is playing at home and the first quarter comes to an end, the football game suddenly is out of sight and out of mind for a few minutes for everyone inside Kinnick Stadium and the kids ...

PLENTY OF SUNSHINE THIS WEEKEND AND NEXT WEEK. THANKS, JASON. RIGHT NOW FAREWAY SHOPPERS IN IOWA HAVE THE OPPORTUNITY TO SUPPORT A GOOD CAUSE. IT’S INSPIRED BY THIS HEARTWARMING TRADITION AT THE ...

A University of Iowa game day tradition called the Hawkeye Wave has become a hallmark of the heartland for kids at Iowa’s Stead Family Children’s Hospital. At every home game, thousands of fans and ...

For the second year in a row, the University of Iowa’s “Hawkeye Wave” has been voted the Best College Sports Tradition in USA Today’s 2025 Readers’ Choice Awards. The tradition, which began in 2017, ...