The insurance industry is saturated with national brands making a lot of noise, making it tough for local insurance agencies to be heard by consumers. Smart marketing strategies are necessary so that ...

Direct marketing for the insurance sector is a marketing method used to generate leads for insurance agents. According to the Direct Marketing Association, insurance marketers spent $6.81 billion on ...

Tyrone Clark, president of Brokers Choice of America, talks with InsuranceNewsNet Publisher Paul Feldman about the successful tactics needed to position your practice, improve your online presence and ...

The following is a guest piece by Zerlina Jackson and Evan Finkelstein of New York Life. Opinions are the author’s own. Providing trusted and in-depth information for customers has always been a top ...

If financial services were a race, marketing would be one of the first hurdles financial advisors have to leap. Business marketing is the process of promoting your services to potential clients, so ...

Meanwhile, the insurance agents who advise seniors are also retiring, leaving young agents unprepared to meet increasing demand. New agents might spend thousands or sacrifice contracts (and ...