Older cars, more uninsured motorists and rate increases are prompting insurers to take a direct approach in communicating with consumers, according to Mintel Comperemedia. Even as advertising and ...

WINDSOR, Conn, March 8, 2010—Sales through direct channels represented more than 20 percent of the policies, about five percent of premium sold, and 13 percent of the total face value in 2008 ...

Sales through direct channels represented more than 20% of the policies, about five percent of premium sold and 13% of the total face value in 2008, according to a new joint project conducted by LIMRA ...

ATLANTA, Sept. 12, 2018 /PRNewswire/ -- The Life Insurance Direct Marketing Association (LIDMA) has announced that its 15 th Annual Fall Meeting & Business Showcase will take place October 14 through ...

ATLANTA, Aug. 4, 2022 /PRNewswire/ -- The Life Insurance Direct Marketing Association (LIDMA) is now accepting nominations for their prestigious "Innovation Award" of life insurance industry companies ...

STAMFORD, Conn., July 10, 2018 /PRNewswire/ -- Affinion Insurance Solutions (a service of Affinion Benefits Group) won three awards at the 2018 Professional Insurance Marketing Association's (PIMA) ...

ATLANTA, March 17, 2022 /PRNewswire/ -- LIDMA -- the premier non-profit organization dedicated specifically to supporting businesses and professionals active in direct sales of life insurance products ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Direct marketing—a marketing term that some have characterized as a tired or outdated form ...

CHICAGO--(BUSINESS WIRE)--Even as advertising and marketing budgets shrink across the board, auto insurers continue sending out a steady stream of marketing direct mail offers. Mintel Comperemedia, a ...

ATLANTA, Aug. 17, 2023 /PRNewswire/ -- The Life Insurance Direct Marketing Association (LIDMA) is now accepting nominations for their prestigious "Innovation Award" of life insurance industry ...