The future belongs to brands that stop thinking about influencers as one-off attention channels and start building creator ...

Some companies are shifting towards influencer-style videos – but with regular customers and employees, not cultivated internet personalities.

Brand interest in sponsored content, as opposed to traditional social ads, continues to rise and create opportunities for influencer partnerships, with 92% of brands intending to increase their ...

Last week, The Drum interviewed numerous senior marketing executives at Unilever about how it is reframing where influencer ...

Artificial intelligence is becoming a central part of influencer marketing, with new industry data indicating that 92% of ...

Aldi's big bags sell out and Home Depot's bucket goes viral—plus, why it was a bad week for Costco and Unilever. Brands are no longer partnering with influencers purely for social engagement; they’re ...

Accenture Song's acquisition of the creator and social agency Whalar is more evidence that big budgets are shifting to influencer marketing.

The principle behind influencer marketing is simple: Instead of selling directly to a large group, brands pay or inspire influencers to get the word out on their behalf. With the rise of platforms ...

Being an “influencer” is big business. Influencer marketing has more than tripled since 2019, with an estimated worldwide market size of $24 billion (“Global Influencer Marketing Value 2016– 2024,” ...