Looking for beautifully designed South Asian pieces to add to your wardrobe- right from a local Austin designer? Bhawna Bangari, the founder and owner of BMatchy, joined to tell us more about her ...

More Indians in small towns are now shopping for affordable brands instead of unlabelled goods in the bazaars.

In India, fashion has revolutionized and has grown constantly in the past decade as many people aim to adorn in the latest trends and aim for more fashionable looks. As much as there are brick and ...

When Abijith Varughese, 28, of Kerala, India, started shopping for his wedding outfit, he knew just where to begin — Hicksville. “We’re visiting from India — we heard about this store from our friends ...

Indian fashion is having its moment. Storied names, with corporate funding and increased demand, are exploring new frontiers, ...

Whether shoppers want to purchase traditional Indian clothing for themselves or family members, or a shop owner wants to buy items in bulk to sell in their store, Vikas Chopra likes to make that his ...