On Monday, the International House of Pancakes came in for some withering Internet shade after announcing they would be rebranding as the International House of Burgers (or IHOB.) But nobody was quite ...

(CBS) --IHOP is serving up the truth about its IHOb name change. The pancake chain has acknowledged that last month's name change was just a publicity stunt to promote its hamburger menu. The company ...

IHOb has officially returned to calling itself IHOP – and admitted the change was all part of a publicity stunt. Last month the breakfast joint announced it was going to change its name from ...

The name change played well on social media, but Foursquare’s location data suggests it didn’t translate into actual foot traffic. Last week, my beloved International House of Pancakes (IHOP) changed ...

NEW YORK (CBSNewYork) - After keeping the dining world guessing for about a week, the formerly known as "IHOP" restaurant is revealing what their new name stands for: "IHOb," the International House ...

IHOP said on Monday that it's temporarily changing its branding because the B stands for burgers. It's only a marketing campaign. IHOP isn't changing its name. But the chain of breakfast diners took ...

(WTNH) — All-day breakfast lovers, say good bye to IHOP. The restaurant posted a tweet suggesting it is changing its name to IHOB on Monday June 11. For 60 pancakin’ years, we’ve been IHOP. Now, we’re ...

The name change won’t last that long, and most of the restaurants will still go by IHOP, but the company changed signs and its Twitter handle.

That’s what the "b" will stand for in IHOb. IHOP announced that they are changing their name to IHOb. For a while, people were trying to figure out what the "b" in IHOb would be. The announcement ...

If hell is bad memes, the devil is IHOb. The late-night breakfast chain promoting a new line of burgers isn’t funny, quirky, or cute. The way they’re marketing it isn’t particularly smart or ...

The teasing announcement that IHOP (the brand formerly known as the International House of Pancakes) would change its name to IHOb sent the interwebs wild. In the days leading up to what some seemed ...