Last week, Cumulus Media/Westwood One Chief Insights Officer Pierre Bouvard talked with Radio Ink about the dangers of dull radio advertising. Now he’s sharing more specific tips to help brands beat ...

Humor doesn’t just sell—it sells well, and that’s no joke. There are any number of stats to validate it. Research from Oracle indicates that 90% of consumers are more likely to recall a product or ...

Media and satire fulfill a critical foundation of democracy. How do changes in media and political ads impact campaigns in ...

BLACKFOOT — What started as a fun hometown radio campaign in 2019 to help brand Tadd Jenkins Auto Group as a local, family-oriented business has become a viral sensation on TikTok and Facebook. Many ...

You can’t listen to the radio in St. Cloud, MN, for very long without hearing Bradshaw & Bryant’s “Justice for the Injured” jingle. It’s one of AM/FM radio’s most striking advertising success stories ...

The Washington health exchange has launched a new advertising and outreach campaign, focused on helping people understand the value of insurance. New television ads take a humorous look at the ways ...