"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." If you've spent any amount of time coloring your hair—especially if you've gone blonde—and you've noticed ...

Hair toners can be used to achieve two things. “It can be used to add pigment to hair color that has faded over time, and it can be used to counteract unwanted colors like yellow tones or brassiness.

Hair toner—ever heard of it? If not, you're in good company. Even though stylists consider toner to be an essential, final step of a hair coloring appointment, it remains a mystery for many of us—even ...

Now I’m blonde, should I be using a hair toner? I’ve been doing a bit of a deep dive on beauty forums and some people in these groups absolutely swear by them. Will it keep my colour fresh? Or best ...