To successfully advertise a product for a project, analyze how companies influence people to buy their products. Also consider what persuades you as a consumer. Understand the advertising appeals and ...

Advertising helps to make consumers aware of a product and aims to build preference for that product over its competitors. If advertising succeeds in those two tasks, consumers will choose the ...

Ecommerce and retail marketers can no longer keep their eyes squarely focused on media metrics like ROAS. Their world has just gotten bigger. In addition to the media and advertising supply chain, ...

Do you sell products on Amazon? Trying to get your listings in front of potential customers can be a significant challenge. In my experience leading a DTC agency and Amazon optimization company, I ...

The early days — just a few years ago — of cheap clicks, little competition and a buggy interface with little reporting are gone. Amazon advertising formats and inventory have evolved dramatically, ...

One of the most daunting tasks of leading a company is knowing how to advertise your business. Making sure you do quality work and treat your clients well is the foundation of any good endeavor, but ...