In 1978, Subaru released a type of vehicle that had never been a part of its lineup before: a pickup truck, although its design was quite different from that of most pickup trucks on the roads at the ...

Subaru is one of the best-performing automakers in the U.S. market, with an enviable track record of 30 consecutive months of improved sales as of January 2025 and a healthy total of 667,725 vehicles ...

The Subaru BRAT was a goofy little truck produced from 1978 to 1987 and represented one of only two pickups Subaru ever offered in the United States (the other pickup being the Subaru Baja). BRAT was ...

During the 1970s energy crisis, Americans began to embrace smaller, more fuel-efficient vehicles, as opposed to manufacturers' previously bragging about portliness. Even the hallowed pickup truck wasn ...

With a line-up of rugged all-wheel-drive vehicles, Subaru has quietly carved out a big chunk of the red-hot crossover SUV market and, in fact, is likely responsible for it in the first place. The ...

The seats in the bed on today's Nice Price or No Dice Brat aren't just for terrifying passengers, they were once Subaru's way to get around the U.S. import tariff commonly known as the "Chicken Tax." ...

The new BRAT is expected to share components with a Toyota pickup, a Maverick-sized compact truck previewed by the Toyota EPU concept back in 2023. The brands already have a close relationship, with ...

The legendary Ken Block was the driving force behind the internet-breaking Gymkhana YouTube videos, but a big chunk of the allure was undoubtedly due to the wild vehicles the Hoonigan team created for ...

The Japanese automaker Subaru has done spectacular business across the US automotive market as of late – in July, it nailed the 24th consecutive month-over-month growth, for example! Subaru of America ...

I like Subaru. It’s a brand that embraces its image and sticks to what its biggest fans want, which is more than you can say of most. However, I’ll never forgive it for this. In the early ’90s, Subaru ...