Hooked on Phonics, a literacy and learning program, has undergone some major changes in the way it reaches consumers in the past 30 years. More recently the company has been focusing on digital ...

Tension: Parents want educational apps that actually work—but they’re overwhelmed by a flood of options with slick interfaces and shallow outcomes. Noise: App store reviews, gamified marketing, and ...

The education services company Educate Inc. has acquired the parent company of Hooked on Phonics, the controversial but popular literacy and math program advertised on television. The purchase ushers ...

Chip Paucek?s entrepreneurial spirit grew, of all places, in his basement. About 15 years ago, Paucek co-founded Cerebellum Corp., a company that produced "Standard Deviants," a successful PBS ...

BALTIMORE, Dec. 18 /PRNewswire-USNewswire/ -- Hooked on Phonics, maker of award-winning educational tools to help parents teach their children to read, plans to donate 15,000 of its Learn to Read ...

NEW YORK CITY (WABC) -- New York City is changing the way it teaches reading, getting children hooked on phonics, after Schools Chancellor David Banks concluded public schools have been teaching ...

Hooked on Phonics, the educational products marketer, has chosen LBi of Atlanta its interactive agency of record. The value of the contract was not released. LBi will be responsible for creating a ...

The Gateway Learning Corporation settles a government suit related to its selling customer information to telemarketers. Gateway, the producer of the Hooked on Phonics series, disclosed customers' ...

Mary Lee Griffin is an assistant professor of education at Wheaton College in Norton, Mass. How bad is this national reading crisis we keep hearing and reading about? Federal officials, citing the ...