Ahead of the World Cup, Guinness, the iconic beer brand, collaborated with Art of Football for a limited-edition jersey exclusive to North America as part of a broader campaign.

FIFA sent a IP claim to Guinness over the beer marker's "The World's Cup" tagline. FIFA has a long history of winning such ...

Guinness has revealed a few new items ahead of the World Cup, including specially designed cans and a new special soccee ...

uinness celebrates the rituals, pubs and shared moments that make soccer more than a game, reimagining a classic Guinness ad from the 1990s, “The world’s cup” NEW YORK, May 18, 2026 — Soccer has a ...

With the FIFA World Cup approaching, Guinness has relaunched a tagline that has sat in intellectual property no-man’s land ...

Fern Siegel , Yesterday ; As soccer grabs millions of U.S. fans for the World Cup this summer, Guinness, the official beer of ...