Fragrance and memory are intertwined—it’s not sentiment, it’s science. Get this: studies show that 75 percent of our memories ...

Since its founding in 1828, Guerlain has been one of only a handful of brands that compose new scents in-house rather than hiring scent creators, known affectionately in the industry as noses. It has ...

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Guerlain has opened its newest boutique at South Coast Plaza in Costa Mesa, Calif., marking its 100th stand-alone store globally; it's the third in the U.S. and first on the West Coast. The expansion ...